Every business professional should master their own “elevator pitch” or “elevator speech”.
An elevator pitch is a 30 second commercial about you; Who you are, What you specialize in, Name of your company and Value proposition.
Who you are: First impressions are by far the most important, therefore you don’t want to lose your audience right at the beginning of your elevator pitch. Your introduction has to be “light”, almost as if you’re introducing yourself to the next-door neighbor. First name is enough. If they’re interested, most likely at the end of your pitch they’ll ask for your last name.
What you specialize in: Briefly explain what you specialize in, and/or the niche you’re in. Leave your title outside the elevator doors! No one likes a bragger. Besides, lets’ be real… titles don’t mean a thing. Your audience only cares about how they can benefit from you, and the possibility of you benefiting from them. By the time they get off the elevator, they will forget your title but they won’t forget you, that is, if you delivered a successful elevator pitch!
Name of your company: This is where you can briefly share who you work for and how long you have been there. Letting your audience know the tenure you hold within your organization adds credibility and a sense of comfort to your audience.
Value Proposition: Your conviction and passion for what you do needs to be conveyed. How do you add value to the consumer? Your value proposition is crucial!
Once you have concluded your elevator speech, ask your audience a question. “So tell me about you and what you do”? Remember, you don’t want to make it ‘All about you’, therefore asking your listeners about them shows professional interest and it showcases your interpersonal communication skills.
If you want to master your elevator pitch you must practice! That means, get in front of a mirror and pitch away! Pitch to a co-worker, friend or family member and be open to receive constructive criticism. Like they say, practice makes perfect.
Remember, only you can master your elevator pitch.